There is marketing saying that says: “People hate to be sold to, but they love to buy”.
This maxim hits the nail on the head. Many marketers overlook the fact that you say more when you say less. When a blog post exaggerates a product, or you send an email that overstates a product, you repel potential buyers.
You have an interest in getting people to buy the product so that you can earn an affiliate commission. If the reader realizes that you have an ulterior motive, he will feel that you are biased towards the product because you are connected to it.
Your motives will become suspicious, and you will lose credibility and trust. Once these are gone, it can be tough to get the sale. This is why you need to be subtle in your marketing.
One of the best ways to achieve this will be to show how the product has helped you and how you have benefited from it. While this may not be possible for all the products you advertise, there are other subtle ways to do this.
For example, if you have a website that shows how to build chicken coops, the casual mention that “circular saws are much better than miter saws because they are easy to use” will bring you more sales. All you need to do is link the words circular saws to the product you are promoting.
Interested visitors will click on your link. After all, everybody wants to make things faster and easier for themselves.
But if you say: “You have to buy a circular saw model XXX to do this job effectively. It’s the best saw we’ve found for the job, and it only costs $YYYY,” you’ve probably awakened the reader’s Spidey senses. They feel that you are forcing the saw on them since you were too obvious.
The aim is to use curiosity and carefully placed anchor text to get the clicks. People must feel that it was their decision. That is the key. If the reader does things of his own free will, he will not be in a reserved state and will be more receptive to the sales copy, etc.
As an affiliate, it is your job to get the click. The sales page should take over the sale. While your content can gently presell the reader, it should be mostly “benefit-oriented”. You want to sell the solution to the problem, not the product. The best way to achieve this is to show how the product solves the most common challenges your audience faces.
You don’t even need to mention where the product is sold or what positive reviews it has received. If your content convinces readers that the product is the solution they were looking for – without telling them openly – the reader will click on the links to see how they can solve their problems.
Everybody is looking for solutions. You are just the middleman who gently guides them to the right path. That is all there is to do. Be subtle.
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