Any marketer worth his salt knows what the most popular niches are – weight loss, pet care, making money on the internet, survival, baby care, etc. are incredibly profitable niches that receive billions of dollars annually. These enormous sums are enough to make many members’ mouths water and take a bite of this cake.
While there is money to be made in these niches, you must work your way down to a level where you are competitive. For example, weight loss is too competitive. As an affiliate, you have to compete against the big boys who can spend a lot of money on building websites, advertising, and more.
In some cases, this will be almost impossible. But what if you were to target weight loss for women? Now the market may be smaller, but it’s still too tough.
What if you were to look further down the road and target weight loss for women over 40 who have diabetes? That is a good idea! This sub-niche will be much easier to reach, and you will be able to find long-tail keywords for which you can optimize your blog entries.
It will be easier to rank after the low-hanging fruits, and your marketing efforts will be much more rational. The truth is that the same products that are marketed to the general consumer base will also work with the crowd in the sub-niche.
It all depends on how you underline your content and show how the products will help the reader. Being able to do that, your readers will become buyers.
Questions to ask
Before you even choose a niche, you must plan your attack. Is the competition manageable, or is it above you? Are there products to advertise? Will you be able to find places to direct traffic from?
These are all essential questions you need to ask yourself before you dive into a niche. To enter blindly means wasting time and effort on a niche that is either unprofitable or too competitive.
You’ll also need to search Google to see what sites appear for the keywords you’re targeting. Are there affiliate sites? If so, you have just as good a chance of getting ranked as these. How optimized are their websites? Could you do better than them?
How is their traffic? Are there ads on their websites? Which products do they advertise?
All these questions are market analysis that you should do before you even start with your niche websites. If you get answers to these questions, you can formulate a marketing strategy that will give you the best chance to succeed in the shortest possible time.
Strategies for success
Make notes during the research so that you can quickly look up the information. Do not rely on your memory. Try to bundle your tasks. For example, if you’re looking for partner products to promote, find as many as possible at once.
If you are researching keywords, spend a day or two putting together as many keywords as you can rank. By bundling your tasks, you will be much more productive in the long run. Once you start, you’ll have everything you need right at your fingertips.
Research your niche before you begin your affiliate marketing in it. The extra time you spend beforehand will give you a much better idea of how to proceed or whether you should do it at all. This is something that all experienced affiliates do. Now you know it too. So, do it.
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